Hour 2: Lead Source Audit
Objective
Understand which lead sources generate actual opportunities.
Common Problem
- Many founders spend time on channels that generate attention rather than revenue.
- This hour creates clarity.
Lead Source Audit Template
| Lead Source | Leads Generated | Qualified Opportunities | Closed Deals | Notes |
|---|---|---|---|---|
| Referrals | ||||
| Website | ||||
| Networking | ||||
| Email Outreach | ||||
| Paid Ads |
Key Insight Questions
- Which sources generate the best-fit clients?
- Which sources waste the most time?
- Which sources depend entirely on founder energy?
- Which sources are scalable?
Decision Prompt
- What should you:
- double down on?
- simplify?
- stop doing?